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Fraunhoferstraße 8, 80469 München
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Order & Questions: +49 (0) 89 242 92 351
What's new

First in time, first in line!

FIVE DAYS ONLY! First in time, first in line!

What else is new

Bavaria means Beauty everywhere!


Regardless of wether you are wrapped in a INDIGOFERA  X ISRAEL NASH Cosmic Americana Prima Wool Blanket or not
beauty will simply surround you no matter where you go. Infinte Thanks to HARRY MEISTER  for the amazing shot.

Find more of his work here:

What else is new

Meanwhile in Tokyo


Lovely people. Brilliant store. Magnificent goods. Proud to be Pure Blue.

Thanks so much Ken, Kozue and Minako!

My beloved Munich: the store is opened as always!

What else is new

21oz Denim? Yes, please!


Iron Heart’s 21oz Selvedge Denim Windbreaker just hit the store.

What else is new

Every Day Wardrobe Essentials


Sugar Cane 1962 Type III 14oz Denim Jacket, Sunspel Surfine V-Neck, Cat’s Paw Chino,
AnonymousIsm Indigo Patchwork Socks, Classic White Jack Purcell’s and a Stetson Merino Watchcap.